How to attract more visitors to your Facebook Fan Page?

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According to an article published in PCWorld (January 2012), Facebook now has over 1 BILLION users! That’s a pretty incredible statistic, isn’t it? With that number of Facebook users, one can safely assume there are a lot of people that can be potential customers.

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Two additional staggering statistics are 67% of B2C companies and 41% of B2B companies have acquired customers through Facebook.

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The question you should be asking is, “How can my Facebook fan page successfully compete with all of the other businesses?”

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Here are my top 4 tips to attract more visitors and give you that competitive edge:

Plan a Marketing Campaign

The key to this tip is to start with a specific plan. Focus on area of your business, products or services that you would like to highlight and create a detailed marketing plan. If you choose to undertake this step without a planned process you will lose focus, generating lackluster results in your attempt to attract more visitors to your Facebook fan page or business site.

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Determine Your Market

The biggest mistake business owners and marketers make on Facebook is lacking knowledge of or understanding their target market. They send messages that are not niche specific, confusing their audience. Target a specific market niche. You might think sending information to the general population will get you more ‘fans’ but, in reality, it can actually defeat your marketing efforts. So, take the time to ‘niche it down!’

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Marketing Budget

If you are a serious business owner or marketer, a strategy worth considering is paid advertising. Facebook ads are a great way to build your fan base through enticing more people to ‘like’ your page (click to tweet). Increasing your fans means more potential customers viewing information you share about your company, products or services. A good rule of thumb is to begin with a low daily budget and test several ads. Facebook ads allow you to target specific groups of people, skills, locations and even income classes. The key is to dedicate funds for marketing on Facebook in your business plan.

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Analyze Your Stats

Facebook provides an area called “Insights” that gives you all kinds of information about your current stats. Take some time and analyze these stats. Compare results from one week to another and truly learn what people pay attention to. Facebook makes it easy and breaks it down…from the number of likes, demographics, reach to ‘who is talking about your page.’ This essential information directly relates to your marketing strategies, your business site and what, exactly, your audience wants. Don’t waste time reinventing the wheel! If you immediately respond to these states and make adjustments as necessary, you will create a successful Facebook fan page.